For businesses of all sizes, booklets offer a great way to present long form content. With a multi-page product, there’s room to include text, images, diagrams and charts. The final size of the booklet and the length is flexible, making it perfect for internal business use, as well as external. Things like training manuals, company handbooks, and annual reports can be printed for employees to reduce eye strain from screens. Booklets can also be given directly to customers. Direct mail catalogs can be a reliable marketing tool and how-to manuals that come with products can improve customer experience.

Why Booklets Deliver High ROI:

• Response Rate: Research from Harvard has determined that response rates from printed materials have increased by 170% from 2004 to 2018 (VincDesign, 2025). Booklets offer a tangible quality that cannot be understated in our screen-heavy digital age.
• Cater to Customers: 57% of consumers prefer printed catalogs over digital ones (Conquest Graphics, 2024). Booklets convey professionalism and foster more trust in the company than digital versions do.
• Longevity: 45% of consumers keep the flyers and catalogs they receive, spending an average of 30 minutes searching for items that interest them (VincDesign, 2025).

Real-World Application:

Booklets are a powerful way to share long-form information. Whether used for marketing or internal communication, booklets offer a flexible, high-impact solution that delivers lasting value. A high-quality saddle-stitch booklet shares information in an engaging and professional way. Thoughtful design choices such as a table of contents make booklets easy to navigate and worth hanging onto for future reference. With proven results in response rates and customer preferences, booklets continue to offer long-lasting value for businesses of all sizes.

Bibliography:

• Conquest Graphics, 2024
• VincDesign, 2025