Interior Signage: The Crucial and Often Overlooked Marketing Tool

The signage inside your business can have a significant impact on customer behaviour. Well-designed signs can reinforce your brand identity, promote special offers, draw attention to new products, and ultimately increase sales!

Why Interior Signage Delivers High ROI:

• Influence Decision-Making: 50% of shoppers say interior signage is the reason they made a purchase (Sebago, 2025). Sometimes interior signage can help a consumer find a product they wouldn’t have otherwise stopped for. At other times it can be the determining factor for a consumer who has not yet reached the decision point.
• Increase Sales: Quality interior signage can increase sales by around 15% (Fankhauser, 2025)! Strategically placed signage can direct, inform, and influence customers, increasing purchase likelihood.
• Reinforce Your Brand: 3 out of 4 people can recognize a brand logo after seeing it only 6 times (Fankhauser, 2025). Consistent signage is key in fostering brand awareness and consumer trust.

Real-World Application:

From the neon signs in the 1950s to digital signboards today, signage has always been a key traditional marketing stream for businesses. Interior signage should reinforce the brand identity increasing consumer trust. It can be an irreplaceable tool in promoting certain products and getting additional sales. It can also be used effectively for wayfinding or directing customers through the store. Social media and other digital promotions cannot be understated, but traditional signage is not going anywhere.

Bibliography:

• Dustan Fankhauser, 2025
• Sebago, 2025