Walk around any city or town and you’ll see exterior signage aiming to grab consumers’ attention. Exterior signage can be defined simply by any outdoor signage installed on or near your business. Investing in signage is a great way to assert your brand from a distance.

Why Exterior Signage Delivers High ROI:

• Attract New Customers: 76% of consumers have entered a business for the first time because of their exterior signage alone (Zorokhovich, 2023). Without clear exterior signage think how many customers you may be missing out on!
• Improve Your Reputation: Over 68% of consumers believe the quality of a business’s signage is a reflection of the business’s reliability (Zorokhovich, 2023). Your signage can directly impact consumer’s perception of your business and affect your brand’s reputation.
• Never Out of Style: Around 60% of businesses who update their signs see improvement in sales with an average increase of 10% (Sign It Quick, 2025)!
• Be Visual: Visual content outperforms text by over 90% (Zorokhovich, 2023). Humans are visual by nature and signage with minimal text is a great way to have messaging come across clearly.

Real-World Application:

When it comes to exterior signage, location, logistics, and durability are critical factors to consider. You want to pick a location that will maximize the sign’s exposure to pedestrians and drivers. Consider the angle, height, and viewing distance. Choose only the best materials and be guided through the process by experts. We’ll assist you from design through to installation! Contact us today and embrace a tactical presence in an increasingly digital world.

Bibliography:

• Sign It Quick, 2025
• Rebecca Terry, 2025
• Ilya Zorokhovich, 2023