Stickers and Labels: Small but Mighty Marketing
Stickers are a great low-cost, high impact print option! They can be used to promote brand awareness, events, services or promotions. Or they can be featured as a central part of product packaging, providing customers with crucial information. With a low production cost and the flexibility for customization it is no wonder that stickers and labels continue to be a powerful marketing tool today.
Why Stickers Deliver High ROI:
- Enhance Engagement: 72% of businesses say custom stickers are a cost-effective way to enhance branding and engagement (UPrinting, 2025). Stickers are an affordable and fun way to get consumers involved!
- Boost Revenue: Maintaining consistent branding across product labels can boost revenue by over 20% (UPrinting, 2025)! Labels are a key part of cohesive packaging and can reinforce customer trust.
- Influence Decision-Making: 72% of consumers consider packaging design when making buying decisions (UPrinting, 2025). Clear, accurate, and aesthetic labels can directly impact product sales.
- Encourage Positive Word of Mouth: 90% of word-of-mouth conversations are happening offline (Jeff Nicholson, 2025). Stickers on laptops, water bottles, etc. can act as a badge of brand loyalty, like a silent testimonial. This improves brand image and generates word-of-mouth influence.
Real-World Application:
The sticker and label market continues to grow steadily as of 2025. They are a versatile marketing tool available at a low cost. They are a great option to advertise promotions, display product information, or give away to customers as a thank you. When done purposefully, stickers can be used as a powerful marketing tool earning customer trust and loyalty.
Bibliography:
- Jeff Nicholson, 2025
- UPrinting, 2025
