Brochures: A Compact Format with a Big Impact

Brochures are a versatile and effective marketing tool that create a tangible customer experience. They allow businesses to share detailed information in a format that is easy to pick up, keep, and refer to later. Whether displayed at a front counter, handed out at an event, or placed in a high-traffic location, brochures create meaningful engagement with potential customers. Print brochures capture attention, support brand recall, and encourage next steps such as visiting your website or location. When done well, brochures help turn interest into action.

Why Brochures Deliver High ROI:

High Engagement: 80% of people who receive a brochure engage with the business afterward (AgentPrint, 2025). Brochures can be a powerful first impression and help businesses acquire new customers.
Tourist Visibility: 7 out of 10 tourists pay attention to brochures (AgentPrint, 2025). This makes brochures an effective way to reach visitors who are looking for things to do.
Stronger Recall: 75% of viewers can recall print ads, as opposed to 44% for digital ads (AgentPrint, 2025). Print creates a stronger, more memorable impression that helps your brand stay top of mind long after the interaction.
Drive Website Traffic: After receiving a print handout like a brochure or flyer 36% of consumers head to the website to learn more (Radiant Copywriting, 2021). Printed materials work hand-in-hand with digital marketing by driving motivated traffic online.
Extended Lifespan: 38% of people keep printed handouts for at least a few days (Radiant Copywriting, 2021). This extended lifespan gives your brand and message multiple chances to be seen.

Brochures are more than just printed handouts. They’re a practical and effective way to share your message and guide customers toward action. Whether used to promote products, services, or events, brochures can provide clear information in a format people trust and remember. They support brand awareness, encourage engagement, and help move potential customers from interest to decision.

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