CALENDARS AND GREETING CARDS: MARKETING THAT LASTS ALL YEAR

Customized calendars and greeting cards are useful promotional items that combine practicality with a personal touch. A calendar is a powerful promotional item that works for you all year round. Whether it sits at your customer’s desk or hangs on a wall, it will be referred to daily and could be seen by new potential customers. Greeting cards deliver an authentic, meaningful message that customers value. They promote brand awareness and offer a personal touch. Greeting cards and calendars can be used to create lasting impressions that keep your business top of mind.


Why Calendars & Greeting Cards Deliver High ROI:


  • Always in Sight: It can take up to 7 touch points to create a lasting impression on a customer (Forchuk, 2024). With a promotional calendar your brand and messaging become a part of your customer’s daily routine. Think of all the touch points!
  • Exposure Time: Calendars are a long-lasting promotional item with a 12 month exposure time (Forchuk, 2024). It serves as a year long reminder of your company and services.
  • Proven Use: 62% of consumers own a promotional calendar (Vlahos, 2025). This demonstrates that not only are calendars often kept, but they are actively used.
  • Authentic Connection: 80% of people say that no amount of social media interaction can replace the authentic and meaningful impact of a greeting card (McCullough, 2025). A personalized card has an impact on your customers that no digital message can match.
  • Positive Impact: Companies that send greeting cards to customers have on average an 18% higher employee satisfaction (McCullough, 2025). The gift of giving not only impresses customers but also boosts company morale internally.


Real-World Application:


Greeting cards and calendars are more than just promotional items. They’re a thoughtful and personal way to connect with customers. A calendar keeps your brand visible all year, while greeting cards can be sent as a thank you, happy birthday, or happy holidays, showing customers that you remember and value them. These gifts create lasting impressions, strengthen customer loyalty, and help your business stand out in a meaningful way.


Bibliography:

  • Forchuk, 2024
  • McCullough, 2025
  • Vlahos, 2025

Channel Letters: Put Your Name Front and Centre

By Megan Knoblauch • August 19, 2025
Channel letters are a powerful way to make your business location stand out. They are 3D custom letters often used on the outside of buildings to create professional, eye-catching signage. By opting for face-lit channel letters your business name will be visible day and night.

Vehicle Magnets: Mobile Marketing That Works

By Megan Knoblauch • August 19, 2025
Unlike vehicle wraps or decals, magnets are easy to remove and reposition, offering unique flexibility for businesses of all kinds. They’re perfect for small or local businesses, seasonal services, or real estate agents who may use their own vehicle for company work.

Interior Signage: The Crucial and Often Overlooked Marketing Tool

By Megan Knoblauch • July 31, 2025
The signage inside your business can have a significant impact on customer behaviour. Well-designed signs can reinforce your brand identity, promote special offers, draw attention to new products, and ultimately increase sales!

Exterior Signage: Make Your Presence Known

By Megan Knoblauch • July 31, 2025
Walk around any city or town and you’ll see exterior signage aiming to grab consumers’ attention. Exterior signage can be defined simply by any outdoor signage installed on or near your business. Investing in signage is a great way to assert your brand from a distance.

Booklets: Tangible Tools Packed with Potential

By Megan Knoblauch • June 26, 2025
For businesses of all sizes, booklets offer a great way to present long form content. With a multi-page product, there’s room to include text, images, diagrams and charts. The final size of the booklet and the length is flexible, making it perfect for internal business use, as well as external.

Stickers and Labels: Small but Mighty Marketing

By Megan Knoblauch • June 26, 2025
Stickers are a great low-cost, high impact print option! They can be used to promote brand awareness, events, services or promotions. Or they can be featured as a central part of product packaging, providing customers with crucial information.

Trade Show Displays: Your Brand's Best First Impression

By Ramsey Shehadeh • May 12, 2025
In a crowded trade show hall, first impressions are everything. With only seconds to grab attention, your booth’s visuals — from banners to backdrops — determine whether someone stops or walks right past.

Yard Signs: Small Size, Big Marketing Impact

By Ramsey Shehadeh • May 12, 2025
Yard signs are the grassroots heroes of outdoor marketing. Affordable, mobile, and highly visible, they continue to prove their worth in both urban and rural settings — especially when budget and reach need to align.

Direct Mailers: The Underrated Marketing Powerhouse!

By Ramsey Shehadeh • May 12, 2025
In a world overwhelmed by digital noise, direct mail cuts through. Tangible, personal, and persistent, direct mail is one of the most trusted channels for engaging customers, particularly in local and regional markets.

Transform Your Fleet into a 24/7 Billboard – High-ROI Vehicle Wraps!

By Ramsey Shehadeh • May 12, 2025
Your commercial vehicles are more than just transportation – they’re an untapped marketing powerhouse. In Canadian cities and towns, a single vehicle wrap can generate 10,000 to 30,000 daily impressions, making it one of the most cost-effective advertising investments available (3M, Power of Fleet Graphics).