CALENDARS AND GREETING CARDS: MARKETING THAT LASTS ALL YEAR

Customized calendars and greeting cards are useful promotional items that combine practicality with a personal touch. A calendar is a powerful promotional item that works for you all year round. Whether it sits at your customer’s desk or hangs on a wall, it will be referred to daily and could be seen by new potential customers. Greeting cards deliver an authentic, meaningful message that customers value. They promote brand awareness and offer a personal touch. Greeting cards and calendars can be used to create lasting impressions that keep your business top of mind.

Why Calendars & Greeting Cards Deliver High ROI:

Always in Sight: It can take up to 7 touch points to create a lasting impression on a customer (Forchuk, 2024). With a promotional calendar your brand and messaging become a part of your customer’s daily routine. Think of all the touch points!
Exposure Time: Calendars are a long-lasting promotional item with a 12 month exposure time (Forchuk, 2024). It serves as a year long reminder of your company and services.
Proven Use: 62% of consumers own a promotional calendar (Vlahos, 2025). This demonstrates that not only are calendars often kept, but they are actively used.
Authentic Connection: 80% of people say that no amount of social media interaction can replace the authentic and meaningful impact of a greeting card (McCullough, 2025). A personalized card has an impact on your customers that no digital message can match.
Positive Impact: Companies that send greeting cards to customers have on average an 18% higher employee satisfaction (McCullough, 2025). The gift of giving not only impresses customers but also boosts company morale internally.

Real-World Application:

Greeting cards and calendars are more than just promotional items. They’re a thoughtful and personal way to connect with customers. A calendar keeps your brand visible all year, while greeting cards can be sent as a thank you, happy birthday, or happy holidays, showing customers that you remember and value them. These gifts create lasting impressions, strengthen customer loyalty, and help your business stand out in a meaningful way.

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