One of the Most Important Aspects of Real Estate Marketing: Printing
Nothing draws the eye of a potential homebuyer more than attractive real estate signage. Impeccable design, clear information, and intelligent branding stamp a memorable impression in a buyer’s mind.
Creating a complete real estate marketing package is essential for generating new leads and repeat business, and it’s all accomplished with print marketing. Read on to learn more!
What You See Is What Sells
First impressions can either entice a customer in or quickly turn them away. Irrelevant information, poor space or color planning, and outdated signage and printed marketing materials can kill an opportunity.
Some key elements for print marketing are:
- Clear fonts with large text
- Updated and recognizable logos
- High contrast backgrounds and text colours
- Only the use of the most relevant information
Professionally designed printed marketing speaks to the quality a customer can expect from their real estate agency and instills confidence in their decision-making. When done well, clients are more eager to work with you and trust you with buying or selling their homes.
What Makes for Good Real Estate Marketing
Good real estate marketing delivers a consistent top-of-mind and best-in-market message that stands out in the crowd. Let’s face it, the real estate market is highly competitive and customers are easily overwhelmed with options.
Marketing signage and materials that are poor quality, lack appeal, or are difficult to understand will fail to inspire customers.
Yet when potential customers recognize a real estate agency or agent’s branding, they are relieved to see a familiar business or face with a solid reputation and are more likely to inquire. Those inquiries lead to listings, purchase offers, and opportunities for future business.
The Types of Print Marketing to Use in Real Estate
Real estate print marketing has many versatile and reusable options. Not only do they get attention, but they also help with word-of-mouth and providing contact information. Printed signage and marketing materials are relatively inexpensive too.
Some excellent options are:
- For Sale Signs – used for lawn and window signage in various options.
- Sandwich Boards – used to guide interested buyers to open houses and showrooms.
- Insert Signs – used for specific promotions and fit inside existing fixtures.
- Directional Signs – guide people to designated areas or provide instruction.
- Billboards – deliver messaging in high traffic areas.
- Flyers – provide specific information about promotions and features.
- Brochures – give greater detail about the home, agent, or agency.
- Vehicle Signage – are smaller than billboards and interact with drivers.
By using several printed options, potential customers are easily guided to the solution to their needs—you!
Real Estate Is About Speaking to the Visual Senses
People shop with their senses, even when looking for a real estate agent or the perfect home. Visually appealing signage, sales sheets, business cards, and brochures emanate attention to detail and trustworthiness. It also sparks interest and curiosity in the consumer to learn more.
There are more ways to stand out visually. For example, by using interesting shapes in pieces like direct mail, the recipient is more likely to glance at it. In addition, lighting signage helps illuminate the message and catch the eye.
Also, using technology in printed marketing like QR codes and phonewords that are easy to remember will make it easy for potential buyers to connect with you.
Create Your Real Estate Printed Marketing Package Today!
Printhub.ink excels at providing top-quality printed signage and marketing materials in Peterborough. Our team of experts can design and plan everything from open house signage to billboard printing!
Call Printhub.ink at 705-749-9999 or contact us on our website to get started today!
